Speaker

Tara Filson & Anne Forkutza

Marketing Manager | User Experience Lead, XQ - iQmetrix

Presenting:

• Building a Great Customer Experience Across Multiple Touch Points

About Tara

Tara has been with iQmetrix for 7+ years, starting as a market research analyst and from there moving to Marketing Manager where she has lead marketing initiatives for RQ4 and Value-Added Products.
Tara currently holds the position of Product Marketing Manager for XQ.

Tara is passionate about the Interactive Retail segment and currently focused on educating clients and industry partners about XQ and the opportunities it provides in creating great customer experiences in
the retail industry. Tara has been heavily involved in the planning and execution of the Wireless Summit since its inception in 2005.

Prior to joining iQmetrix, Tara worked at Women Entrepreneurs of Saskatchewan and SaskEnergy. Tara holds a Bachelor of Administration with distinction from the University of Regina.

About Anne

Anne has been working in User Experience longer than she has been able to legally drink in the United States. At the tender age of 19, Anne started out as an Information Architect at Blast Radius, where she worked with big brands such as Nintendo, Electronic Arts, Nike, Intrawest, and Starbucks. Anne then moved on to Tribal DDB, where she demonstrated her strategy, usability, and IA skills while working on numerous projects, including award-winning sites for Langara College and the Canadian Tourism Commission.

Currently Anne is the User Experience Lead for Interactive Retail at iQmetrix, where she enjoys working with amazing people and making the mobile retail space a better place to play in.

Anne holds a degree in Computer Sciences from Simon Fraser University.