Blurring the Lines of Physical and Virtual Merchandising
with James Ingold and Andy Wall
Target audience: Operations/Marketing, Inventory Specialist
How do e-commerce and the introduction of touchscreen technology change the way you merchandise product in-store? In this session, we want to discuss how the back-end information (Platform, Product Library, and merchandising Console) connect to your website and in-store applications like XQ Shelf. We will look at the growth of virtual merchandising and the need for more lifestyle-oriented content in today’s wireless marketplace.