Session

Blurring the Lines of Physical and Virtual Merchandising

with James Ingold and Andy Wall

Target audience: Operations/Marketing, Inventory Specialist

How do e-commerce and the introduction of touchscreen technology change the way you merchandise product in-store? In this session, we want to discuss how the back-end information (Platform, Product Library, and merchandising Console) connect to your website and in-store applications like XQ Shelf. We will look at the growth of virtual merchandising and the need for more lifestyle-oriented content in today’s wireless marketplace.

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