Session

Using Brain Science to Enhance Consumer Engagement, Loyalty, and Happiness

with Dr. Jay Kumar

Discover why strengthening customer relationships requires that we not only excite customers about a product’s features and benefits but also that we engage them on a more personal level.

In this session, neuroscience expert Dr. Jay Kumar will share brain-based insights for modeling the retailer-consumer experience to improve overall satisfaction and long-term loyalty. One area of Dr. Kumar’s research examines the relationship between brain function and consumer behavior. He will also discuss how to turn brain research into actionable strategies for creating an empowering customer experience, and driving a positive company reputation, profit, brand recognition, and social sharing in today’s marketplace.

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